Entrevue du président du Huffington Post dans Advertising Age :
First and foremost, we are positioning ourselves as a social-media company, meaning that all of the great and powerful social marketing tools that have made the Huffington Post grow right now to 24 million unique visitors, we can now use those tools to help our marketers beam their messages throughout the internet, across the galaxy, the internet, and the world. So whether it’s tapping into our Facebook Connect, tapping into our partnership with Twitter, our SEO, that’s really our point of differentiation, and I’m hiring a number of people that we’re calling “social marketing managers” that will, literally, project manage those tools for marketers. So we’re doing that, and then of course, we’re open for regular advertising, so we position ourselves as a fast-growing, high-income, high-education, highly opinionated audience with scale, and that’s gotten a tremendous amount of recognition within the marketing community.
