Here are some response rates to anticipate with a well-presented survey or poll:
– For prospects, a respectable click-to-completion rate is between 1% and 5%.
– For customers, the click-to-completion rate should be anywhere from 20% to 55% — depending on the brand.
– For a consumer marketer, you should see open rates above 15% and click-to-completions greater than 25%.
– B-to-B marketers should aim even higher.
How to conduct email surveys, Marketing Sherpa, 3 septembre 2009
