And when content can be filtered through one big screen, those who know how to command an audience can choose to feed those consumers directly. Witness Oprah Winfrey’s decision earlier this month to end her top syndicated talk show on broadcast TV, and instead develop her own 24-hour cable network. Sports leagues and, for that matter, movie studios, could arrange to have their own channels and sell directly to the audiences they amass directly, or sell those audiences to marketers. The National Football League currently has several deals in place with broadcast and cable partners, but it also has already put its own cable network in place.
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